I design flows where all states and scenarios are thought through

Most of my time is spent working on flows that don’t resolve into a single outcome. I focus on how different states relate to each other, what causes transitions between them, and how the system behaves as it moves from one situation to the next.

I’m interested in structure, dependencies, and internal logic.

Data accuracy & verification flows

Designing post-login tasks and decision paths that handle missing, conflicting, or uncertain customer data across multiple systems.

Complex decision logic (states & outcomes)

Clear UX for scenarios where users can’t proceed, verification fails, or different outcomes trigger different next steps.

Internal tools & regulated systems

Designing internal and operational tools in regulated, high-risk environments — including roles, permissions, logs, audit trails, and flows where accuracy and compliance are non-negotiable.

Fast-moving teams & low-spec product work

Designing UX in fast-moving teams and early product phases, where specs are incomplete and direction emerges through decisions.

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Years designing production systems

5

Used daily by consumers, customer service, operations, and domain specialists.

Distinct UX projects

25+

of every dollar goes directly to on-the-ground efforts, tools, and services making a difference where it’s needed most.

Internal systems and tools

15+

Including case handling, monitoring, planning, admin interfaces, and role-based workflows.

What I'm know for

I work on flows where surface-level UI changes aren’t enough, and the underlying structure needs to be thought through.
People usually bring me in when:
  • the product logic is unclear or fragmented
  • multiple systems need to work together coherently
  • edge cases, failures and recovery paths actually matter
  • decisions need to be made fast, but not sloppily
  • the system has to survive real use, not just demos
Empower
01

Registration & Identity Verification Flows

02

Post-Login Data Accuracy & Mandatory Tasks

03

Internal Case Handling & Risk Management Tools

04

Restrictions, Limits & Confirmations

Registration & Identity Verification Flows

Veikkaus Oy — UX Designer / Consultant‍

Consumer registration and identity verification across web, mobile, and internal handling tools.

My role

  • Designed registration and verification flows with multiple possible outcomes
  • Defined follow-up actions and messaging for blocked or conditional states
  • Ensured consistency between customer-facing flows and internal handling views
  • Worked in close collaboration with another designer and development

Outcome

  • Updated registration flow covering all regulatory scenarios
  • Aligned customer and internal system behaviour
Post-Login Data Accuracy & Mandatory Tasks

Veikkaus Oy — UX Designer / Consultant‍

Post-login task flows for validating and updating customer data.

My role

  • Designed task-based flows for incomplete, outdated, or uncertain customer data
  • Created notification logic and follow-up paths for different scenarios
  • Designed visibility and handling for internal customer service tools
  • Planned and analysed usability tests

Outcome

  • Clear task model for customers after login
  • Unified handling across digital channels and internal systems
Internal Case Handling & Risk Management Tools

Veikkaus Oy — UX Designer / Consultant‍

Internal systems used daily by customer service and operational teams.

My role

  • Designed case views, search, filtering, and customer profiles
  • Built workflows for reviewing, acting on, and documenting cases
  • Designed logs, histories, and role-based permissions
  • Worked closely with users, developers, and compliance experts

Outcome

  • Faster case handling and better traceability
  • Improved usability for high-volume internal work
Restrictions, Limits & Confirmations

Veikkaus Oy — UX Designer / Consultant‍

Restrictions, Limits & Confirmations Customer-set and operator-set restrictions in a regulated consumer service.

My role

  • Designed restriction categories and logic
  • Created confirmation flows and status-based views
  • Designed history and visibility for both customers and internal users

Outcome

  • Designed restriction categories and logic
  • Created confirmation flows and status-based views

Discuss your flow

If you’re unsure whether your authentication or onboarding flow will hold up in production, you can request a focused review.

Request a review →
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Discuss your flow

Hello there. If you're working on a product flow and want an experienced perspective, feel free to get in touch. I focus on structure, transitions, and how different scenarios are handled.

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